KEYNOTE SPEACH: Sihem Amer-Yahia, Yahoo! Research, USA.
The Power of Structured Data on the Web
I will talk about how structured data is changing the way data is being located on the Web. The first one is the ability to capture users' intent and display more relevant information thereby reaching the long tail of users and content-suppliers. This trend is observed in GoogleBase and Yahoo! Shortcuts where both queries and data are structured and enable a more interactive search. The second one is related to enabling community search on the Web 2.0. Nowadays, users of Flickr, YouTube and Yahoo! Groups supply structured content, organize it, and search it. I will discuss how structure-awareness when representing users, data and communities is shaping Web search and some of the challenges that are implied by this trend.